These Beer Can Labels Use Doodles to Portray Each of the Four Seasons

 - Jul 2, 2015
References: aeronautbrewing & thedieline
Aeronaut Brewing Company teamed up with Loyal Supply Company design firm to create these seasonally branded beer cans. Each case of beer carries four beers that individually reflect the four seasons of the year.

The inspiration for the seasonal branded beer cans was to create a label that looked like a doodle. The images could easily be taken as someone's doodle left behind on a coaster. Instead of disregarding the art of doodles, Loyal Supply Co. decided to embrace it and present unique images using blue and red pen-like ink.

The doodles are a fresh way to create a simple design that encourages curiosity among consumers. Each season is presented in a commonly understood way. For example, the the fall label features a ghost and guitar and the summer label has a large-mouthed fish. The idea is to create a vague story that the consumer can interpret and elaborate upon for themselves.