It isn't until you set your eyes on this particular example of fish packaging that you'll realize an overwhelming trend in branding that isn't being followed here. Can Design of Portugal did not opt for the usual cutesy and cartoony imagery for a kid-targeted product, giving this box of tuna cans a very rough and edgy visual style instead.
The Filets de Atum em Aziete carton is decorated with a seemingly watercolor wash for a background, on which vibrant pastels seem to have been drawn. While there is something endearing about the appearance of this marine mascot, the lines that depict it are rough, creating pointy scales and wrinkles around bulging eyes. The high-contrast choices of colors of bright orange and aqua blue further this highly stimulating graphic to appeal to the modern kid consumer.
What's Driving This Trend
- Edgy Branding
- Brands can explore rough and unconventional visual styles to appeal to modern consumers.
- Vibrant Pastels
- The use of bright pastel colors can create highly stimulating graphics that appeal to younger consumers.
- Watercolor Wash Backgrounds
- Watercolor wash backgrounds can add a unique and mesmerizing touch to product packaging designs.
Who This Affects Most
- Canned Food
- Canned food companies can use edgy branding and vibrant pastels to appeal to a younger demographic.
- Graphic Design
- Graphic designers can explore the use of watercolor wash backgrounds to create unique designs for their clients.
- Children's Products
- Companies targeting children can use vibrant pastels and watercolor wash backgrounds to create mesmerizing packaging designs that appeal to a younger demographic.
