Although tea is a very simple drink to make, it has a sophistication that tends to leave it to be branded and packaged for adults—but not this tea for kids.
Creative agency Fabula Branding was put to the task of developing an identity for a children's herbal tea brand for the Amateg company. The whimsical packaging sources inspiration from fairy tales and presents these iconic tales through clay sculptures. This imagery was developed in a claymation style, which makes the still pictures look as if they're alive and full of movement. Depending on how much the clay was flattened before it was photographed, some of the boxes have a simulated texture that look as though they would be soft to the touch if you were to pick them up.
What's Driving This Trend
- Kid-friendly Packaging
- Creating fun and whimsical packaging designs specifically targeted towards children's products.
- Storytelling Packaging
- Using packaging designs that visually depict iconic tales and narratives to enhance the product experience.
- Claymation-inspired Design
- Incorporating claymation-inspired visuals to bring static images to life and create a dynamic packaging design.
Who This Affects Most
- Children's Beverages
- Developing innovative and engaging packaging designs for children's beverages, such as herbal teas.
- Creative Agency
- Providing unique packaging solutions for brands, utilizing storytelling techniques and whimsical designs.
- Consumer Goods
- Exploring creative packaging options that defy traditional conventions and appeal to a wider audience, like children's herbal teas.
