This croquet-inspired vodka branding is an upscale take on British leisure that aligns the product with an upscale lifestyle. Using storytelling and the marketability of prestige, Brittains Vodka stands out on store shelves and entices the consumer to look a bit closer.
The sleek glass bottle is transparent and features the outline of a flamingo in navy blue, a playful reference to the animal's appearance in the infamous croquet scene in 'Alice in Wonderland.'
This vodka branding is an example of brands using familiar stories and symbols to make the product accessible to consumers. By playing the sport of croquet, which has connotations of British aristocracy and fanciful summer homes, the brand is able to project themselves as high quality and upscale.
What Makes This Trend Stand Out
- Storytelling Branding
- Using familiar stories and symbols to make products accessible to consumers, creating a unique connection.
- Upscale Lifestyle Branding
- Aligning a product with an upscale lifestyle to project high quality and attract discerning consumers.
- Innovative Packaging Design
- Creating visually appealing and unique packaging designs to stand out on store shelves and attract consumer attention.
Sectors Adopting This
- Alcohol and Beverage
- Incorporating storytelling and innovative packaging design techniques to create unique and premium alcoholic beverages.
- Luxury Goods
- Aligning products with an upscale lifestyle to cater to high-end consumers and create a perception of exclusivity.
- Marketing and Advertising
- Utilizing storytelling techniques and creative packaging design to enhance brand messaging and engage consumers in various industries.
