With this familial pastry packaging design, a team of creatives was able to reference tradition while appealing to young consumers. This new look of Kolionasios Baklava branding is rolled in with taking authentic baking techniques and making them contemporary.
The task of Greece's Luminous Design Group was to create a container for sheets of filo pastry, already speckled with scrumptious walnuts, and ready to turn into a delicious Greek Dessert. The very step that's been lifted from this modern cook's method is represented on the metal tin: an illustration of grandma rolling out her ingredients. This cross-generational scheme of branding works because the value of tradition is kept in tact, even though the product is partially prepared. It's also too cute to refuse.