CUBA Creative Branding Studio designed these humanized animal logos for the Heartly Craft Brewery. This brewery produces packages of six different beers, so each beer was given a unique animal logo.
Among the humanized animals there is a panda, a goose and a raccoon. Each animal represents a different beer based on similar characteristics. For example, the Farmhouse Belgian Ale is represented with a patriotic goose. The goose perfectly represents farm aspects of the beer and since the Belgian ale is a direct tribute to Russia, the goose is waving a Russian flag.
While each beer is represented with a different character, there is a cohesive aspect to the packing and brand through the use of a common logo and color scheme.
What's Driving This Trend
- Humanized Animal Logos
- Designing humanized animal logos can create unique and memorable branding experiences for breweries.
- Cohesive Branding
- Using a common logo and color scheme can create a cohesive brand identity for breweries with multiple beer products.
- Character-based Beer Packaging
- Creating unique characters for each beer can help differentiate products and engage consumers.
Who This Affects Most
- Brewing
- Breweries can explore humanized animal logos and character-based packaging to stand out in a crowded market.
- Graphic Design
- Graphic design professionals can capitalize on the trend of designing humanized animal logos for breweries and other businesses.
- Marketing and Advertising
- Marketers can use cohesive branding techniques to create a strong brand identity for breweries and other beverage companies.
