CUBA Creative Branding Studio designed these humanized animal logos for the Heartly Craft Brewery. This brewery produces packages of six different beers, so each beer was given a unique animal logo.
Among the humanized animals there is a panda, a goose and a raccoon. Each animal represents a different beer based on similar characteristics. For example, the Farmhouse Belgian Ale is represented with a patriotic goose. The goose perfectly represents farm aspects of the beer and since the Belgian ale is a direct tribute to Russia, the goose is waving a Russian flag.
While each beer is represented with a different character, there is a cohesive aspect to the packing and brand through the use of a common logo and color scheme.