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These Icelandic Brews Feature a Modern Viking with Sunglasses

 - Aug 31, 2015
References: austondesign & thedieline
Auston Design Group created these unique beer can labels for Einstök Arctic Berry Ale which features the mascot of a modern viking.

This cleverly branded beer uses a modern viking to represent its Icelandic heritage. Each beer bottle and can features this playful viking who is illustrated in profile view while wearing a large pair of sunglasses. The beer is inspired by summer, making the sunglasses an essential part of its fun design. While the beer can be enjoyed during any seaso,n it is only offered for a limited time during the warm season.

In addition to the sunglasses, this modernized mascot is seen with full-bodied and flowing blonde hair and sports an equally long beard. The beer itself focuses on a flavorful bust of arctic bilberries -- a common berry that is native to Iceland.