Auston Design Group created these unique beer can labels for Einstök Arctic Berry Ale which features the mascot of a modern viking.
This cleverly branded beer uses a modern viking to represent its Icelandic heritage. Each beer bottle and can features this playful viking who is illustrated in profile view while wearing a large pair of sunglasses. The beer is inspired by summer, making the sunglasses an essential part of its fun design. While the beer can be enjoyed during any seaso,n it is only offered for a limited time during the warm season.
In addition to the sunglasses, this modernized mascot is seen with full-bodied and flowing blonde hair and sports an equally long beard. The beer itself focuses on a flavorful bust of arctic bilberries -- a common berry that is native to Iceland.
Key Themes Behind This Trend
- Modern Viking Branding
- Incorporating modernized versions of traditional cultural symbols can create distinctive and memorable brand identities.
- Seasonal Product Limited Release
- Offering a product for a limited time during certain seasons can create a sense of FOMO (fear of missing out) that drives sales.
- Playful Design Elements
- Incorporating fun and playful design elements can help a product stand out on crowded shelves and appeal to a younger, more adventurous audience.
Where This Applies
- Alcoholic Beverages
- Incorporating unique brand identities and seasonal limited releases could disrupt the traditional alcoholic beverage industry.
- Design
- Expanding design services to include branding and packaging for unique and playful product identities could lead to a new niche market.
- Tourism
- Creating branded tourism experiences around specific cultural symbols, such as modern versions of viking imagery, could attract younger travelers seeking unique and Instagramable experiences.
