Ekberg is a Finnish cafe and bakery brand that has a history dating back to 1852. The oldest bakery in Finland, Ekberg was in need of an updated brand strategy in order to stay competitive with new competitors.
Having been in the same location for over a hundred years, the creative team at Kuudes Kerros decided to play up these local traditions in the packaging design scheme. The sleek, sophisticated typography is amplified with a teal and white color scheme that feels intricate yet light. Some of the packaging features a loose herringbone pattern, while others are messy flecks of teal against white. Overall, the updated packaging and visual branding for this Finnish cafe helps to establish the brand as being forward-thinking as well as rooted in tried and true traditions.