Ekberg is a Finnish cafe and bakery brand that has a history dating back to 1852. The oldest bakery in Finland, Ekberg was in need of an updated brand strategy in order to stay competitive with new competitors.
Having been in the same location for over a hundred years, the creative team at Kuudes Kerros decided to play up these local traditions in the packaging design scheme. The sleek, sophisticated typography is amplified with a teal and white color scheme that feels intricate yet light. Some of the packaging features a loose herringbone pattern, while others are messy flecks of teal against white. Overall, the updated packaging and visual branding for this Finnish cafe helps to establish the brand as being forward-thinking as well as rooted in tried and true traditions.
What's Driving This Trend
- Local Traditions
- Emphasizing local traditions in brand strategy and packaging design can create a unique and authentic experience for customers.
- Forward-thinking Branding
- Incorporating sleek typography and modern color schemes can help establish a brand as innovative and future-focused.
- Rooted in Tradition
- Balancing modern elements with traditional aesthetics can create a sense of heritage and reliability for a brand.
Who This Affects Most
- Food and Beverage
- Brands in the food and beverage industry can adopt a similar approach to emphasize local traditions and differentiate themselves from competitors.
- Packaging Design
- The packaging design industry can explore incorporating herringbone patterns and messy flecks of color to create unique and visually appealing packaging for various products.
- Hospitality and Tourism
- In the hospitality and tourism industry, incorporating local traditions in branding and design can help businesses establish a sense of authenticity and cultural connection, attracting customers seeking unique experiences.
