Iittala is a brand that reigned from Finland -- it has been a heritage glassmaking brand since 1881. Now, the brand is getting a refresh which is an opus of the original launch. The year-long process is marked by a unique exhibition that is both audio and visual.
It celebrates the new angle of creative direction with the launch of a new logo, two new capsules, and a special collaboration. It highlights only a peak of the upcoming new designs and creative processes. All of the efforts involved fuse the opinions of the company and all the customers to create a playful future whilst celebrating the pioneering craftsmanship. Janni Vepsäläinen leads the ideas and is the new creative director of Iittala.
Image Credit: Iittala
Why This Trend Is Growing
- Brand Refresh Opus
- Exploring the artistic potential in refreshing a heritage brand through unique collaborations and creative processes.
- Creative Direction Evolution
- Embracing a new angle in creative direction to drive innovation and capture customer interest in a heritage brand.
- Pioneering Craftsmanship Celebration
- Honoring the legacy of craftsmanship by engaging customers in a playful future through a brand refresh that melds tradition with modernity.
Industries Being Reshaped
- Glassmaking
- Opportunities for glassmaking brands to reinvent themselves through creative collaborations and innovative design approaches.
- Home Decor & Design
- Innovative possibilities in the home decor industry by reimagining traditional brands with fresh creative directions and customer involvement.
- Retail & Consumer Goods
- Disruptive potential for retail and consumer goods industries by infusing legacy brands with new energy and customers' perspectives for a playful and forward-looking future.
