Ideas
Explore the world's #1 largest database of ideas and innovations, with 457,535 inspiring examples.
Trend Reports
Discover why 1,230 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,900 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,230 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,900 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,203 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 457,535 cutting edge ideas.

Graphic Soup Bag Branding

'Pitango' Uses Graphically Patterned Bags to Package its Soup

— June 23, 2015 — Lifestyle
Pitango is a unique soup company that uses plastic pouches to package its soups instead of traditional cans. This interesting way to package soups requirs an interesting design as well. Through a collaboration with Australian designers at Jam & Co Design, these graphically patterned pouches were produced.

The branding incorporates the heritage of Pitango products, which embodies the all-natural organic elements of the company. It also infuses the packages with modern designs that are vibrant and eye-catching to consumers. Each pouch features a different design pattern with bright colors like red and yellow at the top of the bag with the brands name printed in playful white typography.

The bag is broken up in three sections. The first is the graphic print, then a black rectangle with the flavor written on it and the bottom section is a clear window that reveals the pouch's contents.
Trend Themes
1. Plastic Packaging - Exploring alternative packaging materials and designs for food products, such as plastic pouches, can create opportunities for disruptive innovation.
2. Graphic Branding - Integrating visually appealing and unique graphic designs into product packaging, like the graphically patterned bags used by Pitango, can create a memorable and eye-catching brand identity.
3. Mixing Modern and Natural Elements - Combining modern design elements with a focus on natural and organic elements can create a compelling brand story and appeal to consumers who value both aesthetics and sustainability.
Industry Implications
1. Food Packaging - The food packaging industry can explore innovative packaging materials and designs, such as plastic pouches, to enhance product differentiation and consumer experience.
2. Graphic Design - The graphic design industry can collaborate with food and beverage brands to create visually striking and unique packaging designs that capture consumer attention and communicate brand values effectively.
3. Organic Food - The organic food industry can leverage creative branding strategies, like Pitango's incorporation of natural and modern elements, to differentiate their products and connect with health-conscious consumers.
2.3
Score
Popularity
Activity
Freshness