Hubice Yogurt is a locally produced and marketed bio culture yogurt range in Slovakia. The traditions and lifestyles of the small village in which the yogurt is produced is reflected back in a delicate packaging design that boasts a folk embroidery motif.
The vibrantly colored, highly detailed packaging for this local bio culture yogurt product does a great job of channeling the traditions as well as celebrating the culture.
As consumers are drawn toward food products that are high in nutrients and ethically produced, brands for whom this is already apart of their business model must find ways to make that the central message of any marketing efforts. By reflecting the locality from which the product is created, Hubice Yogurt is able to differentiate itself by honing in on the small-batch, artisan food movement.