Boytjie Braai Sauce is an African sauce line that teamed up with y Malinco Foods (Pty) Ltd to create culturally appropriate labels. The use of colorful text and culture-reflective typography highlights the African theme and captivates consumers.
Each uniquely flavored bottle is dressed in a black label the features a boldly colored flavor description. For example, the lemon and herb marinade is written in a yellowish-green color and the typography looks almost hand-written to add a personal feel to each label. The Peri Peri flavor has deep red lettering while the steak house sauce is written in bright blue.
Along with the colorful writing these African sauce labels have small illustrations of steak knives, flames or simply just ingredients that reflect the flavor without being overbearing.