This apple packaging design for a Canadian company Red Prince Apple is a highly innovative and functional approach to shelving delicious Ontario apples. Created by graphic designer Steve Feeney, this produce packaging gives off the appearance of a paper bag, effectively likening the supermarket product to its farm fresh alternative.
While it may seem difficult to market a fruit brand, Red Prince Apple takes its unique variety of the fall fruit to another level with effective branding efforts like this packaging design. Located in Thornbury, Ontario, Red Prince grows Weert apples, a variety discovered in 1994 near the border of the Netherlands and Germany.
This artisanal branding move is effective in that it plays up the brand's image of being wholesome, local and farm fresh.