'The Nordic Collection' is a new, premium series of three Carlsberg beer bottles that pays tribute to the brand's Danish roots. The trio of bottles was designed by the Safari Sundays design agency and the combination of heritage, symbolism and the use of the color white conveys a sense of refreshment and chill. Each bottle features Carlsberg's trademark hop leaf, which has been adapted to match the style of each distinct bottle design.
The bottles, named 'Spectra', 'Umea' and 'Symphony' make reference to Danish architecture, nature and stories like how the city of Umea was once protected from going up in flames by the silver birch trees that surround it.
Starting in April, the Carlsberg Nordic Collection began a limited run in 11 countries across Europe, exclusively at high-end bars, restaurants and nightclubs.