Inspired by the store's Reuse and Recycle philosophy this holiday season, designer Casey Ng came up with Qubic concept packaging that will reduce the amount of waste associated with buying and gift wrapping. At once these brown paper sacks can become both the shopping bag and the covering that conceals the gift beneath the Christmas tree.
The earthy brown card that makes up the majority of these pouches has come to be considered a trendy material, associated with organic and eco-friendly products of all kinds. Because of the way it's now perceived, the plain packaging is perfectly appropriate to carry a present.
To jazz the bags up a bit, Casey has created stick-on handles featuring a variety of charming patterns. They allow Qubic concept packaging to be rolled up tightly for smaller items and custom-fitted with the recycled cardboard handgrips.