The Aerie Makeup Line is for the Maquillage Maestro
Amelia Roblin — February 14, 2011 — Fashion
References: ziba & lovelypackage
Applying makeup to the face is like painting a canvas, so the packaging design for the Aerie Makeup Line is appropriate in its artistic aesthetic.
Looking like a tin of paints, the American Eagle cosmetics branding brings an expressive, elegant air to the product of a casual clothing company. Created by Ziba, the Aerie Makeup Line includes eyeshadows, eyeliners and lip glosses, all imprinted with the artisan emblem of a delicate flower.
Looking like a tin of paints, the American Eagle cosmetics branding brings an expressive, elegant air to the product of a casual clothing company. Created by Ziba, the Aerie Makeup Line includes eyeshadows, eyeliners and lip glosses, all imprinted with the artisan emblem of a delicate flower.
Trend Themes
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Art-inspired Packaging — Opportunity for cosmetic companies to incorporate aesthetic artistic designs to their product packaging to appeal to their consumers' artistry.
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Cross-industry Collaboration — Opportunity for fashion companies to expand their business by collaborating with cosmetic companies to create and market their own makeup line.
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Eco-friendly Packaging — Opportunity for cosmetic companies to shift to eco-friendly packaging materials while adding an artistic touch to the design to attract their eco-conscious consumers.
Industry Implications
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Fashion — Fashion companies can capitalize on the makeup industry by collaborating with cosmetic companies to create their own makeup line for their brand.
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Cosmetics — Cosmetic companies can innovate their product packaging by incorporating artistry and adopting environmentally friendly packaging materials to cater to their consumers' preferences.
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Design — Designers can collaborate with cosmetic companies to come up with innovative packaging designs that not only attract but also educate consumers on the importance of eco-friendliness.
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