Applying makeup to the face is like painting a canvas, so the packaging design for the Aerie Makeup Line is appropriate in its artistic aesthetic.
Looking like a tin of paints, the American Eagle cosmetics branding brings an expressive, elegant air to the product of a casual clothing company. Created by Ziba, the Aerie Makeup Line includes eyeshadows, eyeliners and lip glosses, all imprinted with the artisan emblem of a delicate flower.
What's Driving This Trend
- Art-inspired Packaging
- Opportunity for cosmetic companies to incorporate aesthetic artistic designs to their product packaging to appeal to their consumers' artistry.
- Cross-industry Collaboration
- Opportunity for fashion companies to expand their business by collaborating with cosmetic companies to create and market their own makeup line.
- Eco-friendly Packaging
- Opportunity for cosmetic companies to shift to eco-friendly packaging materials while adding an artistic touch to the design to attract their eco-conscious consumers.
Who This Affects Most
- Fashion
- Fashion companies can capitalize on the makeup industry by collaborating with cosmetic companies to create their own makeup line for their brand.
- Cosmetics
- Cosmetic companies can innovate their product packaging by incorporating artistry and adopting environmentally friendly packaging materials to cater to their consumers' preferences.
- Design
- Designers can collaborate with cosmetic companies to come up with innovative packaging designs that not only attract but also educate consumers on the importance of eco-friendliness.
