With the makeup industry hopping on the social media band wagon many companies are beginning to release cosmetic apps to help consumers navigate their way through a wide variety of beauty rituals and products.
In the beauty world it's often accepted that you need an expert to help you understand how to apply makeup, educate you on what products work best for your skin and to preform salon-quality services. This ideology is quickly changing with the creation of a wide variety of cosmetic apps that remove the daunting requirement of an expert. Now average consumers can custom-create salon-worthy manicures, find the right foundation shade, book appointments and find out what the ingredients in their beauty products all through a few simple clicks. Consumers can even use beauty apps connect with other consumers to trade tips, tricks and helpful hints in a fun and cooperative atmosphere.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
