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Chemical Revealing Cosmetic Apps

‘Think Dirty’ is an App that Reveals Chemicals in Beauty Products

— April 5, 2014 — Tech
Toronto-based entrepreneur Lily Tse has created an app that reveals the harmful chemicals in beauty products. Her app 'Think Dirty' will alarmingly reveal exactly what is in your favorite lipstick or foundation and just how toxic it may be.

You could very well be eating organic and non-processed foods, but all that hard work to keep the chemicals out could be getting overruled by your morning facial routine. Unlike food manufacturers, cosmetics companies don't have the same rules and regulations -- especially for labeling their ingredients.

The app has accumulated 68,000 products and their ingredients. It then ranks them on a ‘Dirty Meter’ scale of 1 to 10 (1 being the cleanest and 10 being the dirtiest). So if you're thinking of buying a new mascara, scan its barcode or search its name in the app’s database to find out if it's truly what you want to put near your eye.
Trend Themes
1. Chemical-free Beauty - The trend of chemical-free beauty products is growing as consumers become more aware of the potential harm of toxic chemicals in cosmetics.
2. Transparency in Cosmetics - The trend of demanding transparency in cosmetics industry is on the rise, leading to increased interest in apps like 'Think Dirty' that reveal product ingredients.
3. Personalized Product Recommendations - Apps like 'Think Dirty' are paving the way for personalized product recommendations based on individual preferences and concerns regarding ingredients.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can capitalize on the chemical-free beauty trend by offering a wider range of clean and safe product options.
2. Mobile App Development - With the increasing demand for transparency in cosmetics, there are opportunities for mobile app developers to create innovative apps that provide ingredient information and personalized recommendations.
3. Consumer Education - The growing trend of transparency in the cosmetics industry opens up opportunities for consumer education and awareness initiatives regarding the potential risks of toxic chemicals in beauty products.
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