The Baobab packaging design by Martin Barley speaks to those who have a thirst for adventure.
"The idea was to create a believable extension to their already existing product range," states the designer on Package Inspiration. This was the challenge: to ensure the newly branded fruit went with the same aesthetics as the already existing company identity. Barley did a good job with this, using the same coloring and overall look from other products. However, he placed the fruit front and center on the package so that consumers would know the contents, and also placed the words "add to your adventure" at the top. This helps to encourage people to think of this fruit as fuel for the outdoors, and adopt a healthy lifestyle which is what the brand would like.
Adventurous Fruit Packaging
More Stats +/-
Masculine Snack Branding
Vibrant Vodka Branding
History-Inspired Food Packaging
Peekaboo Snack Packaging
Rustic Rum Branding
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.