The Baobab packaging design by Martin Barley speaks to those who have a thirst for adventure.
"The idea was to create a believable extension to their already existing product range," states the designer on Package Inspiration. This was the challenge: to ensure the newly branded fruit went with the same aesthetics as the already existing company identity. Barley did a good job with this, using the same coloring and overall look from other products. However, he placed the fruit front and center on the package so that consumers would know the contents, and also placed the words "add to your adventure" at the top. This helps to encourage people to think of this fruit as fuel for the outdoors, and adopt a healthy lifestyle which is what the brand would like.
Why This Trend Is Growing
- Adventure-themed Packaging
- Opportunity for brands to create packaging designs that appeal to adventure-seeking consumers and position their products as fuel for outdoor activities.
- Brand Extension
- Opportunity for companies to create packaging designs that maintain consistency with their existing product range while introducing new variants or flavors.
- Health and Wellness Packaging
- Opportunity for brands to use packaging designs that promote a healthy lifestyle and position their products as nutritious choices for consumers.
Industries Being Reshaped
- Food and Beverage Packaging
- Opportunity for food and beverage companies to innovate packaging designs that align with consumer preferences for adventure, variety, and health.
- Outdoor and Sports Equipment
- Opportunity for outdoor and sports equipment companies to collaborate with food and beverage brands to create packaging designs that complement their products and cater to adventure enthusiasts.
- Wellness and Lifestyle Brands
- Opportunity for wellness and lifestyle brands to explore collaboration with food and beverage companies and create packaging designs that communicate the brand's values and target health-conscious consumers.
