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This Fruit Packaging Design Rethinks the Maraschino Cherry Jar

 - Nov 20, 2014
References: packaginguqam.blogspot
Frustrated by the way maraschino cherries are typically sold in stores, Mélanie Laviolette set out to rethink this fruit packaging design. Instead of keeping the cherries in a jar, this idea makes use of a bottle instead, so that you don't have to mess around with getting a spoon dirty with syrup to dig out a cherry.

The bottle is shaped in such a way so that a single cherry can be released at a time. To show off this neat feature of the design, the label can be read in two ways when it is right side up and upside down. Rather than relying on a utensil to assist with removing a single cherry, now all you need to do is give the tall 'Cherry on Top' bottle a good squeeze.