This Fruit Packaging Design Rethinks the Maraschino Cherry Jar
Laura McQuarrie — November 20, 2014 — Lifestyle
References: packaginguqam.blogspot
Frustrated by the way maraschino cherries are typically sold in stores, Mélanie Laviolette set out to rethink this fruit packaging design. Instead of keeping the cherries in a jar, this idea makes use of a bottle instead, so that you don't have to mess around with getting a spoon dirty with syrup to dig out a cherry.
The bottle is shaped in such a way so that a single cherry can be released at a time. To show off this neat feature of the design, the label can be read in two ways when it is right side up and upside down. Rather than relying on a utensil to assist with removing a single cherry, now all you need to do is give the tall 'Cherry on Top' bottle a good squeeze.
The bottle is shaped in such a way so that a single cherry can be released at a time. To show off this neat feature of the design, the label can be read in two ways when it is right side up and upside down. Rather than relying on a utensil to assist with removing a single cherry, now all you need to do is give the tall 'Cherry on Top' bottle a good squeeze.
Trend Themes
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Squeeze Bottle Packaging — The use of squeeze bottle packaging for food products allows for convenient and mess-free dispensing, improving the user experience.
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Dual-orientation Labeling — Incorporating labels that can be read in two ways when the bottle is right side up or upside down provides a unique marketing opportunity and enhances product visibility.
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Single-serve Packaging — Single-serving packaging designs, like the 'Cherry on Top' bottle, offer portion control and reduce food waste, catering to the growing demand for convenience and sustainability.
Industry Implications
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Food Packaging — The food packaging industry can explore the use of innovative squeeze bottle designs to enhance product accessibility and improve consumer satisfaction.
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Labeling and Branding — Labeling and branding companies can provide creative solutions for dual-orientation labels, allowing brands to stand out on store shelves and offer a unique user experience.
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Fruit Processing — Fruit processing companies can capitalize on the trend of single-serve packaging, providing consumers with convenient and portion-controlled fruit products for on-the-go consumption.
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