'Squeeze' by Kévin Tremblay rethinks the traditional condiment container for ketchup, suggesting a way to bring the "commercial condiment closer to its most natural state."
Rather than being put into a large bottle, this packaging idea envisions ketchup inside small tomato-shaped containers with leafy green labels. The individual portions are then grouped into a plastic fruit container, which helps to suggest the freshness of the product inside. The act of squeezing each individual packet becomes like squeezing an actual tomato onto your food, which is an inventive way to bring ketchup back to its roots. In comparison to those plastic packets that ketchup is usually found in at fast food restaurants, this concept is far more imaginative and fun.