The MSA Culinary Arts Academy of Istanbul ad campaign depicts just how artistic an experience students will enjoy. They might believe they are simply learning how to cook with flair, but in reality they will walk away learning a delicious art form. Although they will not be carving vegetables like those featured in the print ads, they might as well be.
Conceived and executed by BÜRO, an ad agency based in Istanbul, Turkey, the MSA Culinary Arts Academy of Istanbul ad campaign reads, "Essentials of Turkish cuisine at MSA." Nevertheless, there is more than essential learning going on. Aspiring chefs will be honing various skills from taste to presentation to create works of art.
The MSA Culinary Arts Academy of Istanbul ad campaign was creative directed by Ilker Zaharya and Esra Ayas Özalp with illustrations Kaan Özsoy.