The way these fruit snacks for kids are packaged makes sure that the Bear Paws are presented and shipped in a way that's as playful as possible. The packaging for the limited edition fruit snacks was designed by the B&B agency, celebrating the brand's 5th anniversary. Each time a consumer purchases a pack of the snacks, a portion of the proceeds goes towards the WWF organization to save animals like the ones depicted on the wrappers and boxes.
What makes the packaging so adorable is the way faces and paws are used to make it seem as though the animals are always curiously peeking at you. This is done in several different ways for display on shelves, as well as even when the boxes are prepped for shipping.
Key Themes Behind This Trend
- Playful Packaging
- Creating packaging designs that use playful elements like peeking faces and paws to engage consumers.
- Limited Edition Packaging
- Developing limited edition packaging designs to create a sense of exclusivity and drive consumer interest.
- Cause-related Packaging
- Creating packaging designs that support a cause or charitable organization, offering consumers the opportunity to contribute while making a purchase.
Where This Applies
- Food and Beverage
- Innovative packaging designs can attract consumer attention in a crowded market and differentiate the brand from competitors.
- Consumer Goods
- Playful packaging designs can help create an emotional connection with consumers, increasing brand loyalty and repeat purchases.
- Non-profit
- Collaborating with brands to develop cause-related packaging designs that raise awareness and funding for important causes.
