The Smarties Monster could be considered a playful packaging ploy, but it is also just as practical as it is fun. Designed to be a toy during and after the chocolate is consumed, the design actually makes it much easier to eat. Instead of a plastic bag, the Smarties Monster container provides more structure for the children using it. The lid opens up to reveal a mouth that portions out the candy more conveniently.
Designed by Kleijn Brand Agency, the Smarties Monster containers can be found in Barcelona, Spain. With an environmental consciousness behind the packaging, children will want to play with it even after the chocolate is all gone -- giving it a second chance at life. The agency claims, "The only desert that will keep your kids happy!"