Biscato's BisKids cookies for kids were specifically developed to provide a healthier snack option for parents. Sometimes it can be a challenge to make healthy food seem appealing, but the wrapper designs for BisKids developed by the Matter Branding Agency make the cookies seem both fun and delicious.
The fun honey-rich BisKids cookies are shaped like little faces and each of the cookies is given a different persona like Evil King Crumpet, Stylish Cookie or Captain Crumbletooth. To fully bring these characters to life, the cookie wrappers are illustrated with bodies, hair, accessories and props that make the cookies even cuter. Although the Biscato cookies are a healthier alternative, there's no mention of this on the packaging, since kids really just want a snack that tastes good.
BisKids' Cookies for Kids Wrappers Feature Cheery Personas
Laura McQuarrie — July 3, 2014 — Life-Stages
References: behance.net & thedieline