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Instant Oatmeal Cups

MOM Brands' Prepackaged Oatmeal Makes Prepping Breakfasts and Snacks Easy

— February 4, 2015 — Lifestyle
MOM Brands' individually packaged oatmeal cups were developed with convenience and wholesome nutrition in mind, specifically geared towards mothers and their children.

Available in flavors like 'Wild Beary' and 'Choco Chimp Cookie Dough,' these instant oatmeal cups are prepared without artificial flavors, preservatives or high fructose corn syrup. As well, both of these flavors includes real chocolate chips and berries to add texture to the oatmeal snacks. Packaging for the MOM's Best Cereals products was designed by the Ideas that Kick agency, featuring a playful natural animal theme that's vibrant and appealing to kids and parents alike. These portable snack packs are ideal for squirreling away on travel trips, or even preparing as a quick breakfast on a busy weekday morning.
Trend Themes
1. Convenient Breakfast Solutions - Developing prepackaged oatmeal cups with convenient and wholesome nutrition options opens up possibilities for other breakfast products that are quick and easy to prepare.
2. Natural and Healthy Snacking - Creating oatmeal cups without artificial flavors, preservatives, or high fructose corn syrup taps into the growing demand for natural and healthy snacks, presenting an opportunity to explore other snack options with similar characteristics.
3. Appealing Packaging for Kids - Designing vibrant and appealing packaging for kids' products, such as animal-themed designs, can be a disruptive innovation opportunity across various industries that cater to children and parents.
Industry Implications
1. Food and Beverage - The development of convenient and nutritious prepackaged oatmeal cups opens doors for disruptive innovations in the food and beverage industry, such as convenient breakfast solutions and natural snack alternatives.
2. Health and Wellness - The focus on natural and wholesome ingredients in oatmeal cups aligns with the health and wellness industry's demand for healthier snacking options, presenting opportunities for disruptive innovation in this sector.
3. Children's Products - The vibrant and appealing packaging design for oatmeal cups aimed at kids creates a disruptive innovation opportunity to explore other children's products that feature engaging and playful designs, appealing to both kids and parents.
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