To help busy people enjoy nourishing breakfasts, Brekki is introducing portable breakfast cups filled with overnight oats, ancient grains and fruit on the bottom. The new line of overnight oats boasts favorite flavor combinations like Apple & Cinnamon, Banana & Maple Brown Sugar plus a superfood variety that plays on the popularity of acai bowls.
As well as being yogurt-like for containing fruit on the bottom, these cups are offered in the standard 5.3-ounce packaging used for yogurt products, which makes them perfect for packing on-the-go breakfasts or lunch snacks. These satiating portable breakfast cups are a hearty alternative to yogurt on its own, as they are dairy-free, non-GMO, gluten-free and suitable for vegan consumers.
Why This Trend Is Growing
- Portable Breakfast Cups
- Disruptive innovation opportunity: Develop innovative packaging solutions for portable breakfast cups to make them more convenient and appealing to busy consumers.
- Ancient Grains
- Disruptive innovation opportunity: Explore ways to incorporate ancient grains into various food products to cater to health-conscious consumers looking for nutritious and sustainable options.
- Overnight Oats
- Disruptive innovation opportunity: Create unique flavor combinations and packaging formats for overnight oats to meet the demand for convenient and healthy breakfast options.
Industries Being Reshaped
- Packaging
- Disruptive innovation opportunity: Develop eco-friendly and user-friendly packaging solutions for food products, particularly for on-the-go items like portable breakfast cups.
- Health and Wellness
- Disruptive innovation opportunity: Invest in research and development of products that promote health and wellness, such as incorporating ancient grains into food items or offering dairy-free and gluten-free options.
- Convenience Foods
- Disruptive innovation opportunity: Exploit the growing demand for convenient and healthy food options by developing innovative products like overnight oats that can be easily prepared and consumed on the go.
