As a manufacturer of upscale artisanal French chocolate, Le Chocolat des Francais is now introducing a range of chocolate bar for kids products in new partnership with department store Le Bon Marché.
Inspired by the vibrancy of New York City, the chocolates are wrapped in simple black and white wrappers that encourage kids to color in the lines. To kick-start the creative process, each chocolate bar comes with a double-sided color pencil. Considering that many kids will be shopping for back-to-school supplies, this is a creative treat that will stand out in the French shops.
Similar ideas like this Le Chocolat des Francais bar, as well as ideas in product packaging that go beyond the food industry reveal a consumer desire to see themselves involved in customization, creativity and branding.
What's Driving This Trend
- Customizable Product Packaging
- The trend of customizable product packaging goes beyond the food industry, offering opportunities for brands to engage consumers in the creative process.
- Interactive Food Products
- Food products that encourage interaction and creativity, such as Le Chocolat des Francais' coloring chocolate bars, tap into the growing consumer desire for experiential and engaging food experiences.
- Kid-centric Food Packaging
- The rise of kid-centric food packaging, as seen in Le Chocolat des Francais' chocolate bar for kids, presents an opportunity for brands to cater to the younger demographic with fun and interactive designs.
Who This Affects Most
- Food Packaging
- The food packaging industry can capitalize on the trend of customizable packaging by offering innovative solutions that allow consumers to personalize their food products.
- Art Supplies
- The art supplies industry can explore partnerships and collaborations with food brands to create interactive products, such as double-sided color pencils included with chocolate bars, that inspire creativity and playfulness.
- Children's Products
- The children's products industry can take inspiration from Le Chocolat des Francais' kid-centric chocolate bar and develop fun and interactive packaging designs that appeal to younger consumers.
