As a manufacturer of upscale artisanal French chocolate, Le Chocolat des Francais is now introducing a range of chocolate bar for kids products in new partnership with department store Le Bon Marché.
Inspired by the vibrancy of New York City, the chocolates are wrapped in simple black and white wrappers that encourage kids to color in the lines. To kick-start the creative process, each chocolate bar comes with a double-sided color pencil. Considering that many kids will be shopping for back-to-school supplies, this is a creative treat that will stand out in the French shops.
Similar ideas like this Le Chocolat des Francais bar, as well as ideas in product packaging that go beyond the food industry reveal a consumer desire to see themselves involved in customization, creativity and branding.