This boxy snack packaging concept goes back to the basics of safe food storage, steering away from the common plastic wrapper of the present day. Making use of natural brown card material to make these cartons, Max Molitor is proposing a healthy, playful and sustainable way to sell munchies to youngsters.
Containers were created for three flavors of Exotic Snacks natural sweets, each featuring a cartoony breed of bird to represent it. The tropical winged characters communicate this far-flung feeling that makes the Swedish brand look more adventurous. A friendly illustration style of thick, rounded strokes and colorful inks really speaks to the young consumer base. Speech bubble drawings reach out to kids more literally, inviting them to pop open the fun folding tops of this boxy snack packaging.
What's Driving This Trend
- Sustainable Packaging
- The use of natural brown card materials for packaging designed to reduce plastic waste technology.
- Illustrated Packaging
- Using thick, rounded strokes and colorful inks to create cartoony characters to attract and connect with young customers.
- Interactive Packaging
- Creating playful and fun folding tops of snack packaging to provide kids with an interactive experience.
Who This Affects Most
- Packaging Industry
- Innovative packaging solutions that address the need for sustainability, branding and interactivity for various products.
- Food and Snack Industry
- Disruptive packaging designs that can enhance the way food and snacks are marketed and consumed.
- Children's Products Industry
- Exploring playful packaging designs for children's products that can attract young customers and provide them with fun and interactive experiences.
