This boxy snack packaging concept goes back to the basics of safe food storage, steering away from the common plastic wrapper of the present day. Making use of natural brown card material to make these cartons, Max Molitor is proposing a healthy, playful and sustainable way to sell munchies to youngsters.
Containers were created for three flavors of Exotic Snacks natural sweets, each featuring a cartoony breed of bird to represent it. The tropical winged characters communicate this far-flung feeling that makes the Swedish brand look more adventurous. A friendly illustration style of thick, rounded strokes and colorful inks really speaks to the young consumer base. Speech bubble drawings reach out to kids more literally, inviting them to pop open the fun folding tops of this boxy snack packaging.