Private butcher Reinert from Berlin, Germany recently set out to create a new line of vegetarian food for kids in order to help flexitarian parents raise healthy children. The resulting Tofu-Nuggets and Tofu-Schnitzel products offer satisfying meat replacements for kids.
As the B+P Creality creative agency describes from its experience working on the packaging project for Reinert, "The main goal thereby was the integration of new products into the existing “Bärchen” product line. But not less important was their positioning as vegetarian and healthy dishes for the whole family."
By specifically targeting flexitarians, these vegetarian products for kids are designed to help parents satisfy a desire for products that boast the familiar look and taste of meat in the form of healthier food replacement products.
What's Driving This Trend
- Vegetarian Kids' Foods
- Reinert's new line of vegetarian Tofu-Nuggets and Tofu-Schnitzel products offer a disruptive innovation opportunity in the vegetarian and kid's food markets.
- Flexitarian Parenting
- Reinert's product line targets flexitarian parents and offers a disruptive innovation opportunity in the parenting and health markets.
- Healthy Meat Alternatives
- Reinert's vegetarian products offer a disruptive innovation opportunity in the meat replacement market for health-conscious consumers.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can consider developing new vegetarian and kid-friendly products based on Reinert's success.
- Parenting
- The parenting industry could explore marketing more health-conscious products for kids that cater to flexitarian families.
- Health and Wellness
- The health and wellness industry can consider investing in and innovating more meat replacement options on the market, such as Reinert's products.
