Private butcher Reinert from Berlin, Germany recently set out to create a new line of vegetarian food for kids in order to help flexitarian parents raise healthy children. The resulting Tofu-Nuggets and Tofu-Schnitzel products offer satisfying meat replacements for kids.
As the B+P Creality creative agency describes from its experience working on the packaging project for Reinert, "The main goal thereby was the integration of new products into the existing “Bärchen” product line. But not less important was their positioning as vegetarian and healthy dishes for the whole family."
By specifically targeting flexitarians, these vegetarian products for kids are designed to help parents satisfy a desire for products that boast the familiar look and taste of meat in the form of healthier food replacement products.