In response to seeing more parents opting for meat-free options at least once a week, Heinz UK is introducing more plant-based options and new products like meatless nuggets made from beans. The kid-friendly Magical Beanz Nuggetz are available in three varieties, two of which are fully plant-based. The Original Nuggetz are made with tomato and sweetcorn and the Curried Nuggetz contain carrot, parsnip, curry and coconut. Otherwise, the Cheezy Nuggetz are suitable for flexitarians and vegetarians who don't mind consuming dairy.
The bean-shaped nuggets are coated in golden breadcrumbs and they help to satisfy kids with products that are easy to reach for on a busy weeknight. This launch follows a series of new plant-powered products from Heinz UK, including veganized Cream of Tomato Soup and Beanz with Sausages.
What Makes This Trend Stand Out
- Plant-based Foods
- Heinz's introduction of plant-based options provides opportunities for further innovation in this category.
- Kid-friendly Meat-alternatives
- Heinz's introduction of Magical Beanz Nuggetz indicates a trend towards kid-friendly meat-alternatives which can be developed further.
- Convenience Foods
- Heinz's offering of easy-to-prepare plant-based options provides opportunities for innovation in this category.
Sectors Adopting This
- Food Manufacturing
- There is an opportunity for companies in the food manufacturing industry to focus on developing plant-based alternatives for kids.
- Food Retail
- Food retail stores can widen their offerings by including more plant-based options especially for children.
- Foodservice
- The introduction of plant-based options in kids' meals can create opportunities for innovation in the foodservice industry.
