Since quinoa has become incredibly popular over the last few years, the designers at Squat New York took it upon themselves to create an all-natural quinoa breakfast cereal box design.
Branded as a light and puffy cereal that's ready to eat, this cereal is imagined in tempting flavors like strawberry, chocolate, vanilla and original. The boxes are colorful and vibrant, presenting the cereal in a graphic way to make it just as appealing asbold sugary cereal boxes for kids. Rather than being given branding that's earthy and wholesome, Quinoa Pops is fresh and fun, paired with a scrolly typographic font and stylized ice cream cones, chocolate bars and fruit to convey that eating something healthy like quinoa for breakfast doesn't have to mean that any flavor is lost in the process.
Key Themes Behind This Trend
- Quinoa-based Breakfast Alternatives
- Opportunity for creating innovative and tasty breakfast options using quinoa as a main ingredient.
- Graphic and Vibrant Packaging Design
- Chance to disrupt traditional cereal box designs by creating colorful and visually appealing packaging for healthier breakfast options.
- Revamping Healthy Food Perception
- Potential to change the perception that healthy breakfast choices are boring or lacking in flavor.
Where This Applies
- Food Manufacturing
- A chance for food manufacturers to explore the production of quinoa-based cereals and other breakfast alternatives to meet the demand for healthier options.
- Packaging Design
- Opportunity for packaging designers to create visually striking and appealing packaging for healthier breakfast products.
- Health and Wellness
- Potential for health and wellness companies to promote quinoa-based breakfast alternatives as part of a balanced and nutritious lifestyle.
