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Hidden Superfood Cereals

Maple Waffle Crisp Cereal by Kashi Shares the Benefits of Chickpeas

— February 15, 2022 — Lifestyle
Maple Waffle Crisp Cereal by Kashi is a nutritious new better-for-you cereal that's powered by wholesome ingredients and a beneficial hidden superfood. The bite-sized cereal is big on flavor and nutritional benefits thanks to fiber, grains, maple syrup sweetness and chickpeas. The cereal combines the warm taste of cinnamon with shapes inspired by homemade waffles to delight kids and adults alike.

The brand-new Maple Waffle Crisp Cereal by Kashi sets itself apart as a breakfast cereal that "delivers the hint of sweetness kids crave combined with the plant-based ingredients that parents love, and all the nostalgia of a Saturday morning waffle breakfast." Beyond breakfast, the cereal lends itself well to on-the-go snacking thanks to its comforting flavors and crispy texture.
Trend Themes
1. Chickpea-based Cereals - Chickpeas as a hidden superfood in cereals open doors for more variations of superfood-based cereals.
2. Plant-based Children's Cereals - A nutritionally balanced plant-based cereal alternative for children with familiar flavors will fulfill the needs of parents looking for healthier breakfast options.
3. Wholesome On-the-go Snacks - Nutritious and crispy cereal bites provide a great alternative for those snacking on-the-go.
Industry Implications
1. Healthy Foods - The healthy foods industry can benefit from incorporating more plant-based superfoods into convenient breakfast options.
2. Children's Foods - The children's foods industry can expand their offerings by introducing healthier, plant-based breakfast options with familiar flavors.
3. Convenience Foods - The convenience foods industry could benefit from introducing more nutritious snacking options that can be eaten on-the-go.
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