The Kellogg's Raisin Bran Maple Flavor cereal is the latest addition to the brand's product portfolio that's formulated with a health-conscious recipe to help consumers start the day off on the right foot. The cereal features 16-grams of whole grains along with five-grams of fiber per serving, while also boasting the 100% daily value for 10 essential vitamins and minerals. The bran-based cereal boasts a satisfying maple flavor that works alongside the raisins to deliver a sweet taste for consumers of all ages to enjoy.
Director of Brand Marketing Sadie Garcia spoke on the Kellogg's Raisin Bran Maple Flavor cereal saying, "Our new Kellogg's Raisin Bran Maple Flavor is a testament to this commitment, combining the delicious taste of maple with the satisfying goodness of fiber plus the key nutrients needed to support our cereal lovers' lifestyles to deliver a sweet, yet nutritious twist to the classic cereal fans know and love."
Key Themes Behind This Trend
- Fortified Cereals
- Opportunity to create more fortified cereal options with a focus on health and wellness.
- Maple-flavored Products
- Opportunity to expand maple flavor into other product categories and create demand for new applications.
- Heart-healthy Foods
- Opportunity to offer more heart-healthy food options that promote a healthy lifestyle and cater to health-conscious consumers.
Where This Applies
- Breakfast Cereal
- Opportunity to explore new cereal flavors and formulations that cater to health-conscious consumers.
- Food Manufacturing
- Opportunity to create maple-flavored foods with added health benefits and promote a health and wellness-focused brand image.
- Health and Wellness
- Opportunity to develop heart-healthy food options that cater to consumers with specific dietary restrictions and needs in order to promote a healthy lifestyle.
