Exotic Snacks knows how to turn healthy eating into a fun activity. First, the brand created fun animal visuals. Then they made the visuals more interactive. In this case, the latest Exotic Snacks packaging in which the monkey reference is turned into more of a toy by way of an opening and closing mouth (where the trail mix comes out of).
Since it's a tough job getting children to choose healthier food options over junk ones, Exotic Snacks ensures there's an added incentive to do just that. Not to mention that children can use the packaging even after the Exotic Snacks is entirely eaten up. Whether kept as a toy or a fun piece of storage, it is a piece of packaging that will keep on giving.
Why This Trend Is Growing
- Interactive Packaging
- Creating packaging that engages consumers through interactive features or toys presents disruptive innovation opportunities in the food industry.
- Enhanced Visual Branding
- Developing visually appealing and playful branding elements can disrupt the way food products are perceived by children and promote healthier eating habits.
- Sustainable Packaging
- Designing packaging that serves a purpose beyond product consumption, such as repurposing it as a toy or storage, opens doors for sustainable innovations in the packaging industry.
Industries Being Reshaped
- Food
- Implementing interactive packaging designs to engage children in healthier eating habits can disrupt the traditional approach to food packaging.
- Marketing
- Integrating interactive and visually appealing packaging approaches can revolutionize marketing strategies targeting children and their parents in the food industry.
- Packaging
- Exploring sustainable packaging solutions that provide additional value and functionality beyond product consumption creates disruptive innovation opportunities in the packaging industry.
