YummySnack bars were created by Lisa Goldbaum, a mother who wanted to feed her kids snacks that were actually good for them. As a concerned parent, she made it her mission to teach her children the value of nutritious whole foods that are low in sugar in starch, but found it challenging to come across delicious options in the grocery store. She remarks that many snacks are branded as healthy, but "When you look at the sugar content on a label, that number doesn’t include the starches that metabolize as sugar, so people are getting much more sugar than they bargained for."
YummyHealth's YummySnacks are made from natural ingredients like coconut, almond butter, cocoa and flax seeds. The snack bars are naturally sweetened with stevia leaf extract and erythritol, a sugar alcohol.
While the wholesome ingredient list might not mean much to young kids, what will appeal to them are flavors that taste like Brownies, Cookie Dough and Peanut Butter.
What's Driving This Trend
- Health-focused Snack Bars
- The rise of health-focused snack bars made with natural ingredients and low sugar presents opportunities for companies to innovate and create new flavor profiles that appeal to a broader audience.
- Transparent Labeling and Sugar Metrics
- Consumers are demanding greater transparency from food manufacturers and more accurate sugar metrics on food packaging, creating opportunities for companies to differentiate their products and win the trust of health-conscious consumers.
- DIY Snack Bars
- As more people become interested in making their own health-focused snack bars at home, there is an opportunity for companies to provide ingredients and recipes, as well as promote community engagement around healthy eating habits.
Who This Affects Most
- Health Food Industry
- YummySnack bars and other health-focused snack bars are disrupting the traditional snack food industry and causing demand for natural, low sugar alternatives.
- Food Labeling Industry
- As demands for greater transparency and accuracy in food labeling grow, there are opportunities for companies that specialize in creating food labeling solutions that cater to health-conscious consumers.
- DIY Food Industry
- The growing trend of making your own snack bars at home presents opportunities for companies to cater to this emerging market by providing tools, ingredients, and resources to make healthy snacking accessible and fun.
