The new Premier Foods cake range has been unveiled for the 2019 holiday season to offer sweet and savory varieties across a number of brands. The range includes new products under the Mr Kipling brand such as Irish Creme Fancies, Reindeer Slices and Mini Mince Pies, while the Cadbury varieties includes two new Mini Roll flavors. Each of the products features seasonal packaging designs emblazoned with familiar holiday imagery like snowflakes and Christmas trees.
The Premier Foods cake range was commented on by Channel Director for Convenience & Wholesale at Premier Foods Steve Kelly who said, "We’ve used staple favourites in the Mr Kipling and Cadbury cake range and given them a festive makeover from both a packaging and taste point of view. Retailers will have the opportunity to offer their shoppers a Christmas cake for everyone, whether it is a sharing format to have with friends and family, or an Irish Crème Fancy, the perfect adult treat. As trusted and well-known brands in the cake aisle, we’re confident the new and returning products will be a success this season.”