Countless people with a sweet tooth and a knack for building things look forward to assembling a gingerbread house during the holiday season and this year, Cadbury is putting a fun twist on tradition with a festive chocolate house craft. Rather than featuring walls made of gingerbread cookies, the Dairy Milk Christmas Cottage Kit includes all of the essential pieces for putting together a small cottage structure entirely out of chocolate.
Inside the kit, chocolate lovers will find classic Dairy Milk Bars and Dairy Milk Winter Bar, as well as the all-new Dairy Milk with Gingerbread bar, plus decorative flakes and white buttons. The limited-edition kit can also be enhanced with other additions, such as icing, which must be made or purchased separately.
Key Themes Behind This Trend
- Chocolate-based DIY Crafts
- Opportunity to innovate on different varieties of chocolate-based DIY crafts for different occasions.
- Alternative to Gingerbread Houses
- Opportunity to market chocolate-based house kits as an alternative to gingerbread.
- Personalized Chocolate House Kits
- Opportunity to offer personalized chocolate house kits to customers.
Where This Applies
- Confectionery Industry
- Opportunity for confectionery industry to create a new product line of chocolate-based house kits.
- Retail Industry
- Opportunity for retail industry to offer festive Chocolate House Kits as a unique holiday gift.
- Hospitality Industry
- Opportunity for hospitality industry to offer chocolate house kits as a new activity for guests during festive occasions.
