While there are dozens of pint-sized LEGO trains on the market, this year's Christmas Build from the toy company was a spectacularly scaled-up version of a locomotive. The LEGO train was officially titled 'The LEGO Santa Express' and it was stationed at London's Covent Garden.
This toy block train was made from more than 500,000 individual LEGO bricks and featured a number of special sound effects and lighting, as well as the ability to have smoke come out of its funnel stack. The train's three cabins include a place for a driver, a section full of presents, and a final compartment that totes a Christmas tree.
While LEGO is a company that's been assembling these fun and festive Christmas Builds for a number of years now, other brands are beginning to follow suit with extravagant holiday installations, such as trees made out of milk bottles and plush toys.
What Makes This Trend Stand Out
- Life-sized LEGO Builds
- Disruptive innovation opportunity: Create more life-sized versions of popular LEGO toys for display and attract fans of all ages.
- Extravagant Holiday Installations
- Disruptive innovation opportunity: Develop new and unique ways to celebrate holidays by creating over the top installations utilizing unexpected materials and technology.
- Interactive Toys
- Disruptive innovation opportunity: Combine technology with traditional toys to create immersive and interactive experiences for children and adults alike.
Sectors Adopting This
- Toy Manufacturing
- Disruptive innovation opportunity: Incorporate technology such as sensors, lights, and sound effects into traditional toys to enhance the play experience for children and adults.
- Event Planning
- Disruptive innovation opportunity: Create immersive holiday installations that incorporate modern technology, such as projection mapping and augmented reality, to attract and awe visitors.
- Theme Parks
- Disruptive innovation opportunity: Use technology and creativity to bring to life familiar characters and brands from movies and TV shows, such as recreating life-sized LEGO versions of popular characters for visitors to interact with.
