Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,794 inspiring examples.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,565 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,565 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,222 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,794 cutting edge ideas.

Digital Christmas Countdowns

The Body Shop's Advent Calendar Countdown is Themed After Happiness

— December 8, 2015 — Marketing
In celebration of Christmas this year, The Body Shop created an advent calendar countdown called the '24 Days of Happiness,' which gives the public the chance to win "feel-good treats."

The cosmetics company installed this countdown at its Westfield White City store, which takes the form of a touchscreen with a digital red ribbon on-screen. To interact with the display, consumers have the chance to trace the screen, as if to unwrap the bow, and uncover prizes like afternoon tea at The Ritz, shopping sprees, tickets to the theater and of course, a number of gifts from The Body Shop itself.

In addition to offering its own beauty advent calendars, this is a greater in-store initiative that makes all consumers who enter the retail location feel the warm spirit of the season.

Trend Themes
1. Digital Countdown Experiences - Creating immersive digital countdown experiences to engage and excite customers during festive periods.
2. Interactive In-store Promotions - Using interactive digital displays to offer customers the chance to win prizes and gifts.
3. Themed Advent Calendars - Designing themed advent calendars that offer unique experiences and surprises for customers.
Industry Implications
1. Cosmetics - Cosmetics companies can create digital countdown experiences and themed advent calendars to enhance customer engagement and boost holiday sales.
2. Retail - Retailers can utilize interactive in-store promotions to create joyful and immersive shopping experiences during the holiday season.
3. Hospitality - Hotels and restaurants can partner with brands to offer exciting prizes and incentives through digital countdown experiences, attracting customers and increasing foot traffic.
2.3
Score
Popularity
Activity
Freshness