In order to make Kraken Black Spiced Rum top-of-mind for the holiday season, a unique Christmas pop-up shop called 'Think Ink Pines' was created. The shop on Hackney Road in east London adopts an all-black theme and sells what it claims are the world's first real black Christmas trees. Other Christmas "greenery" will also be available at the festive pop-up store, including mistletoe, wreaths, holly and Poinsettia, in addition to what the brand calls "dangerously dark Kraken Christmas cards."
Amidst the many all-black Christmas trees, there's also a rum tasting bar that will feature a variety of themed cocktails with names like: Squid Bite, Black Espresso and Perfect Storm.
While many Christmas traditions continue to be observed, consumers are also making room for alternative ways to celebrate by putting a spin on familiar food, decor, drinks and more.