The Kraken Black Cherry & Madagascan Vanilla Black Spiced Rum is the latest addition to the brand's product portfolio that's perfect for consumers to try out in place of their favorite rum spirit varieties.
The product boasts the brand's signature dark rum base that's spiced to perfection and infused with the undercurrent of the namesake Madagascan vanilla bean. Top notes of black cherry add further complexity to the flavor profile with additional fruitiness that will mesh well with your choice of mix or when used in a cocktail recipe.
The Kraken Black Cherry & Madagascan Vanilla Black Spiced Rum is arriving now at Tesco locations in the UK where shoppers can pick up a 70cl bottle for £26. The product will feature a wider release starting in April.
Key Themes Behind This Trend
- Fruit-flavored Spiced Rums
- Alcohol brands can experiment with new fruit flavors to add complexity to their spiced rum products.
- Infused Alcoholic Beverages
- Brands across alcohol categories can create new infused beverage products that appeal to consumers with adventurous tastes.
- Premium Spirits with Unique Flavor Combinations
- Innovation opportunities exist to create more high-end spirits with unexpected and complex flavor profiles, like the Kraken Black Cherry & Madagascan Vanilla Black Spiced Rum.
Where This Applies
- Alcoholic Beverages
- Alcohol brands have a chance to innovate by introducing new flavors and ingredients to their products in order to capture new market share and excite customers.
- Retail
- Retail businesses can benefit from carrying unique and interesting alcoholic beverages like the Kraken Black Cherry & Madagascan Vanilla Black Spiced Rum to cater to consumers open to trying new flavors.
- Hospitality
- Hotels, bars, and restaurants specializing in cocktails can differentiate themselves from competitors by offering innovative drinks that feature new flavor combinations or infused spirits.
