This year for Christmas, Southern Comfort created a pop-up holiday lounge at Winterville, London's Christmas theme park.
The Home Comfort lounge provides all things Southern and comforting, with an atmosphere and menu that's designed to transport visitors to another place. Dishes like chicken legs served with Southern Comfort gravy are complemented by Southern Comfort samples that are given out.
The comforting environment is styled to look like a grandmother's home decorated for the season, outfitted with everything from awkward family photos to tinsel and ugly Christmas sweaters for people to try on. Those who do dare to don a festive sweater have the chance to appear on a wall of the pop-up when fun group portraits are snapped and shared to social media with the #SouthernComfortWinterville tag.