Giving is a huge part of the holiday season, which Carlsberg seems to have embraced with a very unique Christmas tree.
Just as the beer brand installed a beer-dispensing billboard earlier in the year, Carlsberg introduced a 27-foot decorated evergreen at London's South Bank, which was capable of doling out free beer.
The first 100 people who arrived at the tree thirsty for a sample were able to grab a glass "beerble" ornament from the tree, which could be used as a vessel from which to sip the drink from. As well as a set of other festive beer-colored ornaments, the tree was topped with a large hop ornament. Surrounding the tree, brand representatives were also on scene giving away complimentary prizes to those who ventured out to see this unique Christmas tree.
What's Driving This Trend
- Alcohol-centric Holiday Décor
- More companies will create innovative and interactive alcohol-themed holiday décor.
- Brand-sponsored Christmas Trees
- Brands will invest in unique and experiential Christmas trees to promote their products.
- Interactive Alcohol Sampling
- The trend of giving out free alcohol samples in creative ways will continue to grow.
Who This Affects Most
- Alcohol and Beverage
- Alcohol and beverage companies will lead the way in creating unique holiday-themed installations.
- Marketing and Advertising
- More brands will invest in experiential marketing campaigns, especially around holidays.
- Event Planning and Management
- Event planners will incorporate interactive and immersive alcohol sampling experiences into their events.
