Carlsberg's Unique Christmas Tree Has Free Beer on Tap
Laura McQuarrie — December 8, 2015 — Marketing
References: carlsberg & eventmagazine
Giving is a huge part of the holiday season, which Carlsberg seems to have embraced with a very unique Christmas tree.
Just as the beer brand installed a beer-dispensing billboard earlier in the year, Carlsberg introduced a 27-foot decorated evergreen at London's South Bank, which was capable of doling out free beer.
The first 100 people who arrived at the tree thirsty for a sample were able to grab a glass "beerble" ornament from the tree, which could be used as a vessel from which to sip the drink from. As well as a set of other festive beer-colored ornaments, the tree was topped with a large hop ornament. Surrounding the tree, brand representatives were also on scene giving away complimentary prizes to those who ventured out to see this unique Christmas tree.
Just as the beer brand installed a beer-dispensing billboard earlier in the year, Carlsberg introduced a 27-foot decorated evergreen at London's South Bank, which was capable of doling out free beer.
The first 100 people who arrived at the tree thirsty for a sample were able to grab a glass "beerble" ornament from the tree, which could be used as a vessel from which to sip the drink from. As well as a set of other festive beer-colored ornaments, the tree was topped with a large hop ornament. Surrounding the tree, brand representatives were also on scene giving away complimentary prizes to those who ventured out to see this unique Christmas tree.
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