Miller Lite's Beernaments Snugly Fit Eight-Ounce Beer Cans
Laura McQuarrie — December 7, 2021 — Marketing
References: Beernaments & foodandwine
This holiday season, Miller Lite is dropping Beernaments, or ornaments that beer can be consumed out of. These ornaments are designed to be used to decorate a Christmas tree, or they could be used for drinking beer, since they have the capacity to snugly fit an eight-ounce can of beer inside.
The novelty Christmas ornaments for beer lovers use the tab and hook to hang on a Christmas tree, and fans will appreciate that the classic phrase, "a fine pilsner beer, has been swapped for "a fine pilsner ornament." Another small detail that's been changed on the Beernaments is the green holly that replaces the usual golden barley on the brand's logo. Dropping soon, these festive ornaments and functional drinking vessels are online-only exclusives.
The novelty Christmas ornaments for beer lovers use the tab and hook to hang on a Christmas tree, and fans will appreciate that the classic phrase, "a fine pilsner beer, has been swapped for "a fine pilsner ornament." Another small detail that's been changed on the Beernaments is the green holly that replaces the usual golden barley on the brand's logo. Dropping soon, these festive ornaments and functional drinking vessels are online-only exclusives.
Trend Themes
1. Dual-function Items - As demonstrated by Miller Lite's Beernaments, there is an opportunity for products to serve a decorative purpose while also being functional.
2. Creative Holiday Products - Innovative holiday-themed items, such as Beernaments, can capture consumer attention and encourage impulse purchases during the holiday season.
3. Personalized Ornaments - There is potential for customized and individualized ornaments, like those that can hold a beer can, to become a popular gift or novelty item.
Industry Implications
1. Beverage - Beverage companies can consider creating novelty products to generate buzz and increase consumer engagement during the holiday season.
2. Holiday Decor - Companies in the holiday decor industry can explore innovation opportunities by merging functionality with traditional ornament designs.
3. Personalized Gifts - The market for unique and personalized gift items, such as customized ornaments, can be further explored and developed by companies specializing in gifting or merchandising.
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