To promote its new Galaxy Tab S2 device, Samsung created a futuristic piano out of nothing but tablets. When people think of tablets, they usually see them as a tool for checking emails or streaming movies. However, this promotional event demonstrates some of the unexpected capabilities of the modern tablet.
To promote its latest device, Samsung took over a portion of London’s Spitalfields market. The company then used over 100 Galaxy Tab S2 devices to create a life-size piano. To fully convey just how powerful the tablet is, Samsung enlisted classically-trained pianist Myleene Klass to play Christmas carols on the digital devices.
With Christmas just around the corner, Samsung's promotional event demonstrates precisely why the Galaxy Tab S2 device is a perfect gift for any tech-lover.
What Makes This Trend Stand Out
- Futuristic Promotional Events
- Creating unique and engaging experiences using unconventional marketing methods can generate buzz and attract attention to a brand.
- Unconventional Use of Technology
- Exploring unconventional ways to use technology can showcase the unexpected capabilities of a device or product, opening up new possibilities for innovation.
- Blurring Boundaries Between Art and Technology
- Combining technology and artistic expression can result in captivating and interactive experiences that push the boundaries of traditional art forms.
Sectors Adopting This
- Consumer Electronics
- Incorporating innovative marketing techniques into the consumer electronics industry can help create excitement around new products and drive sales.
- Advertising and Marketing
- Embracing unconventional marketing methods can help advertising and marketing professionals stand out in a crowded marketplace and capture consumer attention.
- Art and Entertainment
- Exploring the intersection of art and technology can create immersive experiences that captivate audiences and offer new forms of artistic expression.
