Steinway has long established itself as a leader in manufacturing high-quality pianos ever since it was founded in the mid-19th century, but the company is clearly not content to rest on its laurels of musical tradition, and is looking to a brave new technology advanced music landscape with the introduction of the 'Spiriocast' piano streaming service.
This particular piano streaming technology can be deployed in conjunction with iPads to make it possible for piano performances to be streamed on public and private forums alike.
While various music technology firms have put out their versions of digitally streamed piano tools, what makes the 'Spiriocast' a momentous product is the fact that it signals the entry of an iconic grand piano brand into the nascent digital music realm.
Image Credit: Steinway
Why This Trend Is Growing
- Virtual Piano Performances
- Spiriocast's virtual casting of piano performances creates an opportunity to disrupt traditional concerts and performances by enabling remote viewing.
- Piano Streaming Services
- The introduction of Spiriocast demonstrates a trend towards the development of streaming services specifically tailored to musical instruments.
- Traditional Brands and Digital Platforms
- Steinway's entry into the digital music realm opens up opportunities for more established brands to expand into new markets.
Industries Being Reshaped
- Music Technology
- The development of Spiriocast opens up opportunities for the continuing innovation of digitally streamed piano tools within the music tech industry.
- Live Performance
- Spiriocast expands the possibilities for creating and broadcasting live performances, potentially disrupting the traditional concert industry.
- Luxury Brands
- Steinway's foray into the digital music domain opens up opportunities for other luxury brands to explore new markets and technologies.
