As an increasing number of millennials begin starting families, there is a growing demand for novel parenting products that reflect changing family values. Indeed, many young parents are looking for innovative toys, games and devices that will help them be the best mother or father they can be.
Some of the most novel parenting products currently available are those that use new technology to create a more interactive experience. For example, there are app-enabled storybooks that turn the age-old tradition of story time into an immersive digital experience. Another example is the 'MiniToy' 3D printer system, which transforms craft time into an opportunity for parents to teach their children skills related to science and technology.
However, not all innovative parenting products involve the use of new technology. In fact, many new parents are eager to engage with their children by extending a love of maker culture and an appreciation for hands-on activities that can be done as a family. This includes storybook kits that allow children to publish their own paperback, gardening sets that teach children how to grow plants and even DIY paintball games that give children an opportunity to create their own toys.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
