As far as family-friendly TV platforms goes, shomi is one of the better ones. The recently launched Canadian streaming service recognizes the importance of striking a balance between adult and kid content in order to appeal to the general public rather than a smaller group. With tons of family-friendly TV shows and movies, parents and guardians can't go wrong with shomi. Marni Shulman, Head of Content & Programming, shomi reiterates, "We believe that a great SVOD service not only satisfies the entertainment needs of grownups, but also thinks about what will make their children happy and what they can all watch together as a family."
In addition to the family-friendly TV content, shomi allows kids to create their own profiles with fun avatars while giving access to parents for careful monitoring.
Key Themes Behind This Trend
- Balanced Entertainment Content
- The trend of providing a balance between adult and kid content on TV platforms like shomi opens up disruptive innovation opportunities to create personalized entertainment experiences for the whole family.
- Family-focused Streaming Services
- The trend of streaming services, like shomi, that specifically cater to families creates opportunities for disruptive innovation in the streaming industry by offering curated and age-appropriate content.
- Interactive Profiles for Kids
- The trend of interactive profiles for kids on TV platforms such as shomi presents disruptive innovation opportunities to personalize the viewing experience for children and empower parents with monitoring capabilities.
Where This Applies
- Streaming Services
- The streaming industry can benefit from disruptive innovation by creating new platforms or adapting existing ones to meet the demand for family-friendly content.
- Entertainment Technology
- The entertainment technology industry has an opportunity for disruptive innovation in developing interactive features and avatars for kids on family-friendly TV platforms.
- Parental Control Services
- The parental control services industry can explore disruptive innovation opportunities by providing more advanced monitoring and customization features for children's profiles on family-friendly TV platforms.
