The Skittles Holiday Pawn Shop was a four-day pop-up event held in Toronto that allowed consumers to trade unwanted items for bags of the brand's candy. The unique activation featured a dynamic YouTube campaign featuring a fictitious owner and took place in a storefront on Toronto's Queen West shopping strip.
While it may seem too good to be true, the Skittles Holiday Pawn Shop was conceived to benefit the Goodwill ReUse Center in Scarborough, to which the items in good condition will be sent.
The pawnshop-inspired Skittles holiday pop-up is an entertaining way for the brand to engage fans, while also benefiting a good cause. The campaign featured a dedicated website on which consumers could get their items appraised for approximate value in Skittles before visiting the shop.