Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Skittles Holiday Pawn Shop Trades Candy for Unwanted Gifts

 - Dec 31, 2015
References: skittlespawn & upi
The Skittles Holiday Pawn Shop was a four-day pop-up event held in Toronto that allowed consumers to trade unwanted items for bags of the brand's candy. The unique activation featured a dynamic YouTube campaign featuring a fictitious owner and took place in a storefront on Toronto's Queen West shopping strip.

While it may seem too good to be true, the Skittles Holiday Pawn Shop was conceived to benefit the Goodwill ReUse Center in Scarborough, to which the items in good condition will be sent.

The pawnshop-inspired Skittles holiday pop-up is an entertaining way for the brand to engage fans, while also benefiting a good cause. The campaign featured a dedicated website on which consumers could get their items appraised for approximate value in Skittles before visiting the shop.